Finished reading a book iKona - a rather peculiar biography of the founder of Apple and is now its CEO. If you do not pay attention to how the author tries to find a speck, and at the same time admire the charisma of Steve Jobs, you can learn many useful things for themselves or how to become a great man for thirty years in business. We generalize this all under several abstracts with explanations.
1) The family - nothing. But we can not take into account the impact of a woman next to you.
Despite the fact that all the Jobs speech imbued with love for family values , and many autobiographer talk about his quest to find all his life for his family, yet most important, Steve has always considered himself. He was not laponka constantly demanded from their adoptive parents' physical sacrifices for their whims, from which is then easily rejected. So he dropped out of college after a year, to which his parents had to collect almost all the money. Tough teenager who smoked marijuana and occasionally taking stronger drugs.
When she became pregnant with Jobs, he just stopped communicating with her, but denied even minimal assistance. When the DNA examination confirmed his paternity, he still refused to recognize his child and did so only when Lisa was already a teenager. Moreover, non-ultimate role in this played his wife Laura Jobs. Perhaps the only person among the relatives of Steve, who manages not only to restrain his temper, but also to influence it.
Jobs now have three children in a marriage. In addition, he found his sister, with whom he was separated after birth, because his mother was not married to his father. Despite the fact that Jobs is still married to first on his work, Laura's great influence on his values.
2) A professional in anything.
Steve never finished a single institution. His knowledge of creating computer worthless working in Atari, he tightened the bolts with a screwdriver. His ideas about programming is minimal - Steve Jobs has always resented the fact that this process is not instantaneous. By the way, and in the design of a special knowledge is not Steve Jobs - all mark only his sense of taste and style, but no way to create something.
The only thing Apple director has no equal, is in his ability to convince. Whether it's business partners, employees, investors, or simply customers - Jobs has always been able to find a trail to their heart. Although the majority believes that the door is always at the heart of Steve plowed his foot and quickly occupied the best seat in the room. As for me - is the quality which distinguishes genius prodazhnika, I have a few people (three in a lifetime ) saw it live. Two of them grew out of sales agents in their own directors of advertising agencies.
3) Assign someone else's ideas.
Even when he was an early Apple among its programmers developed a specific scheme of work with Jobs. It was necessary to give a very crude but promising idea to cut down its Jobs, and two weeks later came to the department and presented the same idea as his own. Moreover, the majority believes that he did it unintentionally - just worked his brain.
Apple and Apple -2 have been created thanks to the skill of Steve Wozniak. McIntosh was a project of Jeff Raskin, Jobs does not yet achieved that he went to him. The greatness of Pixar - is mainly the merit of John Lasettera, a name that is known only to specialists, and Steve was and still is nothing more than the principal owner of the company, almost without taking part in its activities. Monoblocks iMac appeared as the development of Apple even during the penultimate director Amelio. But the project was canceled and then revived a few years later under the guise iMac Dzhi5. And aypad, as it turns out, was invented by students Illinoysovskogo Institute back in 1988. Apple in the competition of ideas. Roots grow from the iPhone Newton project, which was profitable, but it was closed immediately after the return of Jobs to the company as the project is actively supported Amelio.
But who now remembers about that?.
4) Marketing.
The only marketing company in the words of one of the officers was to Apple that Jobs is in the morning looking in the mirror and ask yourself - what he wants. And this is fucking. Perhaps another company with the same frenzy and push their new products on the market, which did not exist - it's Sony. Not for nothing is it Jobs still maintains cordial relations, and felt something iPod to replace no less revolutionary volkmana.
We should also focus on design that Jobs is not considered a kind of visual presentation of the product, but rather the environment in which the consumer will live and enjoy. Mackintosh was lame in terms of product, but the design is allowed to sell hundreds of thousands of copies before the consumer is aware of. It was nice to have such a beautiful thing - even just put it on the table.
The ability to not just create what the thing and push it into the consciousness of the consumer - that is what has always distinguished by Steve. In fact, he was able to divide the world into those who clearly trusts him - his followers. And those who stand on the other side of the fence, not having seen Steve in action.
5) Whether the cattle.
During his tenure at Apple, Steve is not dealt painful blows unless cleaners. He even started his job with the deception, when he received the prize for the Atari creation of circuits with a minimum number of cards. Wozniak did all but promised him 50 %, Jobs gave him only 300 bucks, concealing that the prize was $ 1,000.
Jobs are regularly appropriated not only ideas but also departments, positions, etc. Dr.. Promising one person office, he could easily have the same day to give it to another person, and first to say ' sorry, I forgot '. Division, which led to the Jobs of Apple, was characterized by ultra-low salaries compared to other employees. Many years passed before Jobs was simply to pay for itself with a group visiting restaurants.
But do not be compared with his struggle for power in the company. Jobs podsidel virtually all directors of the company, seeking absolute power. And he did it by any means, without shunning the direct smear and blooming rumors. The only time he tripped only by Scully, who was the same beast (or if you want corporate -savvy fighter ), and Jobs did not give the possibility to use their weaknesses. Over time, mistakes have taught Steve Jobs to be more honest, but now if he wants to achieve something - it is better not to get in his way.
interesting places.
Not everyone knows that Microsoft has been startup company, when Apple was already famous all over America. And Jobs has twice been a chance to terminate the existence of Gates, but he did not use both. At first they ignored the opportunity to purchase Microsoft software as a developer. The second time Jobs has missed the opportunity vparit their OSes, IBM and got the opportunity Gates.
All of the major failures of Apple - Steve Jobs on the conscience. He started a project, then loses interest in him, and blamed the failure of the sales staff.
The real turning point came in with the advent of Apple iPods, which, no doubt, in many ways and the idea and feeling is Steve. But by that time a lot has come together in one place - and the new version of the successful cultivation, and the iPod, Pixar and the Oscars. Yet it has become the root of the iPod around which a new star lighted Jobs.
I recommend the book to the reading. So, how to make corporate career in the U.S., has no relation to the Russian reality, but God is in the details.
---------------------------------.
Sign up. to update the blog with one click!. Read on Twitter!. ::. Advertising blog.
No comments:
Post a Comment